Watch Intro Video

The mindset of competitiveness

The Competitiveness Framework is central to the Manufacturing Academy. This module introduces the importance for Australian manufacturers to be competitive both locally and globally. It is a key starting point for all the following content.

  • Understand the value equation and how international purchasing managers make decisions

  • Introduce the 'smiley curve', a key concept throughout the Manufacturing Academy

  • Receive insights and advice from three successful Australian manufacturers applying the competitiveness mindset

Presented by

  • Peter Sutton

    Managing Director at Sutton Tools

    Peter Sutton

    Peter Sutton’s career in manufacturing has spanned over 25 years covering a diverse range of functions within his 100-year-old family engineering business - Sutton Tools. Peter for the past 3 years has held the position of Managing Director, overseeing a company that in recent years has seen substantial growth. This includes the successful expansion of international markets as part of the company’s long-term strategy of export development.