Understand the new opportunities for Australian manufacturers globally
Introduce the ideas of collaboration and niche offerings as a way to enter Global Supply Chains
Receive advice from successful Australian manufacturers on how they extended their market reach
Susan Cull has thirty-six years’ experience in development and management of ICT International, a role she has shared with her husband Dr Peter Cull. Combined they have developed ICT International into a world-class export focused technology company which designs, manufactures and deploys bespoke, integrated, wireless monitoring solutions for commercial agriculture, and for scientific research in the natural and built environment. In 2006 ICT International commenced an R&D program, the company dedicating 16-20% of its annual turnover to development of product. This has produced a family of unique digital instruments for monitoring of plant, soil and environmental parameters. These are now exported to over 51 countries annually, from its regional base, Armidale. Working in partnership with her husband, Susan has over a thirteen-year period managed all aspects of this R&D program including technical scoping and product design, developing engineering capability, building team manufacturing and testing skills, recruiting and building team engagement, developing product brand and marketing.
- What is market reach?
- What is a Global Supply Chain?
- Accessing global supply chains
- The next steps
- Insider advice – ANCA Motion talks Market Reach
- Insider advice – ICT International talks Market Reach
- Closing advice