Geography is no longer a reason to shy away from extending your market reach. This module takes you through how and why Australian manufacturers are finding success globally. It builds on the benefits of focusing on value, outlined in the Product Value module of the Manufacturing Academy.

  • Understand the new opportunities for Australian manufacturers globally

  • Introduce the ideas of collaboration and niche offerings as a way to enter Global Supply Chains

  • Receive advice from successful Australian manufacturers on how they extended their market reach

Presented by

  • Susan Cull

    CEO at ICT International

    Susan Cull

    Susan Cull has thirty-six years’ experience in development and management of ICT International, a role she has shared with her husband Dr Peter Cull. Combined they have developed ICT International into a world-class export focused technology company which designs, manufactures and deploys bespoke, integrated, wireless monitoring solutions for commercial agriculture, and for scientific research in the natural and built environment. In 2006 ICT International commenced an R&D program, the company dedicating 16-20% of its annual turnover to development of product. This has produced a family of unique digital instruments for monitoring of plant, soil and environmental parameters. These are now exported to over 51 countries annually, from its regional base, Armidale. Working in partnership with her husband, Susan has over a thirteen-year period managed all aspects of this R&D program including technical scoping and product design, developing engineering capability, building team manufacturing and testing skills, recruiting and building team engagement, developing product brand and marketing.

Course curriculum

  • 1
    Introduction to Market Reach
    • Overview
    • What is market reach?
  • 2
    Global Supply Chains
    • What is a Global Supply Chain?
    • Accessing global supply chains
  • 3
    Insider advice
    • The next steps
    • Insider advice – ANCA Motion talks Market Reach
    • Insider advice – ICT International talks Market Reach
    • Closing advice